Ada Yarungsee

Strategy & Operations

Operations leader with hands-on experience scaling food & beverage brands from a plant-based concept café and creator-led DTC brand to a multinational ultrafast last-mile delivery startup. I build the end to end operational foundations that keep teams aligned, costs controlled, and businesses scaling consistently.

Launchfield Studio

A boutique CPG agency specializing in operations and strategy, focused on positioning, scalable operations, and GTM execution for solo founders and small teams.

We help brands move from concept to market with clarity, structure, help brands scale and grow sustainably.

Press Play Group- kai dong

Modern Taiwanese Pantry Staples - DTC

Oversaw all U.S. and Canadian operations for a fast-scaling, creator-led DTC CPG brand. Analyzed COGS, margins, and operational spend to identify cost inefficiencies, negotiated strategic 3PL partnerships, and drove a 10% reduction in operational costs. Coordinated cross-functional execution across supply chain, R&D, packaging, and product innovation while managing brand P&L and contributing to over seven-figure year-one revenue.

Getir

Last mile delivery startup

Led launch operations for multiple NYC locations, overseeing store planogram design, store buildout, site readiness, product inbound, operations field training, and go-live execution. Reduced city-wide order damage rate from 8% to below 2% across 19 NYC locations through process redesign spanning packing standards, picker training, and last-mile handling protocols. Supported Copia partnership across 30+ stores in NYC, Boston, and Chicago to eliminate food waste and redirect surplus inventory to communities in need — contributing to 70,336 meals donated.

Snackmagic

Global corporate gifting platform

Built and optimized end-to-end fulfillment workflows from the ground up for a high-growth global corporate gifting platform, scaling throughput to support thousands of orders daily. Designed warehouse pick, pack, and kitting SOPs, automated order processing to eliminate bottlenecks, and defined KPIs across on-time delivery, order accuracy, and cost per unit — maintaining 98%+ on-time and quality performance while driving continuous improvement across labor productivity and unit economics.

Wander Foods

Functional mushroom seasoning

Founded an award-winning CPG brand focused on functional mushroom seasonings, developed to bring adaptogens into everyday cooking. Led product development, brand positioning, and boutique retail distribution, blending wellness and culinary creativity.

Wholism Cafe

Plant-based wellness café

Owned and operated a wellness café, overseeing daily operations, menu development, vendor management, marketing and customer experience. Managed finances, hiring, and supply chain while building consistent workflows and a strong community presence.